People established in retail industry are smarter than those prevailing in wholesale business because retailers are directly in contact with customers or end users. The final objective of any product is to sell the product; it can be sold before entering into the retail market or before that. Retailers have threat both wholesalers and customers. If retailers are not well approachable then they never get attention from public. If they show no interest in the deals of wholesalers then they lose their suppliers. So Retailer Deal is seen to be tactics oriented and smart for attracting the attention of end users and suppliers.
Five smart tactics of retailers are given below. They start establishing smooth relationship with customers and try to detach them from other competitors. The main sources to keep them away from competitors is providing sincere service, allowing considerable discounts and making them feel comfortable in their shop. The next tactic played by retailers is to avoid the contact of customers and suppliers. Usually customers prefer buying things in wholesale rates so they try to directly approach suppliers and avail products in fewer prices. Skipping a link in the chain of business relationship helps customers to save on maximum retail price. Retailers have realized the threat of this and they are ready to sell the products at lowest profit at least to maintain continuity and harmony in business relationships. Most of the retailers are coming up with door delivery options and online order facility, so that customer need not take efforts to travel till the retailer’s door steps.
They have also planned many online business stores. Such virtual shops are attracting the attention of public and they love to shop from those stores which they have already visited in the real life. Almost all traditional retail shops have been taken the form of smart super markets because it is easy to shop and pleasures to get the products billed. All customers get equal chance to choose their favorite products. In this way retailer deals are working better on the lives of common public.
Graphical diagram of retailer growth and development shows continuous upward arrow because of all above tactics. There are many more ideas in progress and in within no time all those ideas are going to get the shape of strategies for something good of society.